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Research papers

Radio watch

The idea of creating an electronic device for measuring the audience of radio dates back at Infratest Burke into the late 1970’s, but was turned down because of technical problems. With the enormous technological progress in the computer...

Catalogue: 2nd Radio Research Symposium
Authors: Wolfgang Werres, Reinhold Horstmann
June 15, 1997
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Citation

Werres and Horstmann (1997a, June 15). Radio watch. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-watch